PRODUCTION
All our collections are designed, prototyped and sewn in our little stuido in zurich.
What does that mean?
PATTERN MAKING:
Have you ever drawn a pattern? It is really complex and as we don't have an easy program for creating patterns by computer and printing them out right away in real size, we create them by using our trusted paper and pen. Most fascinating is how a pattern which is 2D can be sewn to a cloth which is 3D. Have you ever thought about this fact?
DESIGNING PROCESS:
We find our inspiration, while traveling, walking through our beautiful nature or touching new fabrics. This process is one of the most beautiful steps in creating a new collection. By taking pictures, or getting ispired by beautiful art pieces we create a mood and lifestyle which we want to transfer into our collections. We do our designs the «oldschool » way, using paper and pen, and then we create new silhouettes which we combine with our favourite vintage designs.
CHOOSE FABRICS:
Oh what a lovely part! We mostly source our beautiful fabrics from Lebenskleindung and C. Pauli. They are GOTS (Global Organic Textile Standard) certified textile agency specialized in the distribution of certified fabrics. Each piece of fabric we use for our collections are sustainable. We love using linen and organic cotton fabrics, as they have alot of different colors and fabric types, so we always find someting perfectly suitable.
SEWING PART:
Each piece is cut out by hand and pined together for sewing. Sewing is a very calm and concentracted step. We love to listen to audio books while working. When sewing, time seems to run by very quickly and with every stitch you get closer and closer to the end product. We use industrial sewing machines and an industrial iron. This however does not mean that is sews by it self ;-). Each step is carefully managed and takes time. We love sewing by hand, doesn’t matter if it’s a button, a invisible hem or a buttonhole. Handcrafting our babes makes us happy.
MARKETING AND SELLING:
We do all our marketing by ourselves. We're a big fan of Instagram and love to connect with our community. For our hangtags and packaging we created a beautiful logodesign together with a sustainable company named "here and now". Our size and brand labels are out of organic cotton made and print in Portugal. You can buy our collections prêt-à-porter in our store at Kreuzbühlstrasse 8 in zurich or at Collab Zurich - Pfingstweidstrasse 10 8005 Zürich. We also offer customfit pieces if you need some adjustments for the perfect fit. Just get in touch!
WHAT WE LOVE:
listening to audio books - lunchbreaks in the sun - good food - collaborations - fun - coffee - dancing to good music - other sustainable brands - woman power - spring and summer - people
