BEHIND THE SCENES
Welcome to the heart of our company, where every garment is crafted with love, precision, and a commitment to sustainable fashion. Let us take you on a journey through our careful production process.
DESIGNING PROCESS
Inspiration strikes us in the most beautiful moments – during travels, walks in nature, or when we touch new fabrics. Our design process is a blend of the old-school charm of paper and pen, where we create silhouettes and combine them with our favorite drapes and colors. This phase is about creating a mood and lifestyle that we want to transfer into our collections.
PATTERN MAKING
Have you ever pondered the complexity of drawing a pattern? We draw all our pattern by hand and add each grading to it. Most fascinating is how a pattern which is 2D transform into a 3D garment. Have you ever thought about this fact?
FABRIC SOURCING
We source our beautiful fabrics mainly online, with a keen eye for sustainability. Every piece of fabric we use in our collections is chosen with care, and we have a soft spot for linen, lyocell fibers and organic cotton fabrics. Most of our fabrics are made in europe and we have a good business relationship with our suppliers. The variety of colors and fabric types ensures that we mostly find something perfectly suitable for our designs. Whenever possible we use fabrics with sustainability certifications.
SEWING
This is where the magic happens!
The heart of our process lies in the gentle hum of sewing machines and the careful, concentrated steps involved in crafting each piece. Every garment is cut out by hand, pinned together, and then sewn with precision. We cherish this tranquil step and often accompany it with a good audio book or podcast. While time seems to fly during sewing, every stitch brings us closer to the end product. We use industrial sewing machines and an industrial iron, but rest assured, it doesn’t sew by itself. Each step is managed with care and takes time. Whether it’s sewing on a button, creating an invisible hem, or crafting a buttonhole, handcrafting our garments brings us immense joy.
MARKETING AND SELLING
We handle all aspects of marketing ourselves. We love to connect with our community on Instagram and share the journey of our creations. Our size and brand labels, made from organic cotton, are made in Portugal and handsewn into every garment. You can find our collections prêt-à-porter in our store at Badenerstrasse 76 in Zurich.
Additionally, we offer custom-fit pieces for those who seek adjustments for the perfect fit. Feel free to get in touch – we’re here to make your wardrobe uniquely yours!
THANK YOU!
Thank you for joining us on this behind-the-scenes tour of Morena Isabel’s production process. Each step is a labor of love, and we can’t wait for you to experience the craftsmanship that goes into every garment.
